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Banks used for the current primary account
The survey breaks down primary bank preferences across sports fans, soccer fans, Gen Z and Best Agers 55+ — from Sparkasse to ING and Deutsche Bank.
The survey breaks down primary bank preferences across sports fans, soccer fans, Gen Z and Best Agers 55+ — from Sparkasse to ING and Deutsche Bank.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/25/2025 - 08/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,160 people interested in sport (top 2 on 4-point scale), including n=960 people interested in soccer (top 2 on 4-point scale), n=381 Gen Z, and n=343 Best Agers 55+
Question
Question
At which bank do you hold your current primary account?