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Fit of selected banks/ credit institutions to the German Football Association (DFB) by age
The survey compares how Sparkasse, Deutsche Bank, ING and peers fit the DFB across soccer fans, Gen Z (16–24) and Best Agers (50+).
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/14/2022 - 07/18/2022
Survey country
Survey country
Germany
Sample
Sample
n=875 interested in soccer (Top 2 on 4-point scale), compared to n=61 young (16-24 years), n=383 best ager (50+ years)
Question
Question
How well do you think the following banks/ credit institutions fit the German Football Association (DFB)? (Multiple answers possible; aided answers)