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Effect of presence in the 2026 Tour de France advertising caravan on purchase interest in selected brands
The survey quantifies how caravan presence in the 2026 Tour de France lifts purchase intent across 15 brands — from Charal and Haribo to Škoda and Beauval Zoo.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=249 people interested in cycling (top 2 on 4-point scale) who noticed the respective brand in the advertising caravan (n per brand shown in the table)
Question
Question
To what extent has the presence of the following brands in the advertising caravan of the 2026 Tour de France increased your interest in purchasing them?