Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Change in Purchase Interest in Selected Brands Since the Start of the 2026 Tour de France
The survey measures how Tour de France sponsorship shifts purchase intent among cycling fans vs. general cycling audiences.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey date
Survey date
07/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=793 people interested in cycling (top 2on 4-point scale), of which n=265 (top 1 on 4-point scale) are cycling fans
Question
Question
And how has your interest in purchasing the respective brand changed since the beginning of this year's Tour de France?