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Credibility of the cycling involvement of selected brands
The survey compares how credibly cycling involvement lands across Lidl, Decathlon, Red Bull, Alpecin and Picnic among cycling-aware consumers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=502 people interested in cycling (top 2 on 4-point scale) who are aware of the respective brand: Red Bull n=313, Lidl n=257, Decathlon n=230, Alpecin n=150, Picnic n=64
Question
Question
How credible does the cycling involvement of the following brands appear to you?