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    Perception of the advertising caravan at the 2026 Tour de France

    The survey breaks down how Tour de France audiences perceive the advertising caravan — from cherished tradition to festive spectacle to intrusive disruption.
    PREMIUM

    Source

    Source

    ONE8Y

    Survey date

    Survey date

    07/20/2026

    Survey country

    Survey country

    Germany

    Sample

    Sample

    n=275 Followers of the Tour de France (top 2 on 4-point scale) who noticed the advertising caravan at the 2026 Tour de France

    Question

    Question

    How do you perceive the advertising caravan at the 2026 Tour de France?

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