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Agreement with statement about the advertising caravan at the Tour de France
The survey quantifies how strongly Tour de France followers attribute caravan effectiveness to free route access — vs. casual cycling fans.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=793 people interested in cycling (top 2 on 4-point scale), of which n=588 interested in the Tour de France and n=490 followers of the Tour de France
Question
Question
Please indicate whether you agree or disagree with the following statement: "An advertising caravan like the one at the Tour de France works mainly because the route is freely accessible and spectators can stand right by the roadside."