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Effect of presence in the 2026 Tour de France advertising caravan on brand sympathy
The survey quantifies how caravan presence at the 2026 Tour de France lifts brand sympathy among cycling-interested audiences — beyond jersey or perimeter ads.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=275 Followers of the Tour de France (top 2 on 4-point scale) who noticed the advertising caravan at the 2026 Tour de France
Question
Question
Does a brand’s presence in the advertising caravan of the 2026 Tour de France — compared to jersey or perimeter advertising alone — increase your sympathy for that brand?