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Acceptance of an advertising caravan at other sporting events
The survey compares fan openness to advertising caravans across marathon, triathlon and rally sport — with rejection rates staying low in all three.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=793 people interested in cycling (top 2 on 4-point scale)
Question
Question
How would you feel if the following sporting events also had an advertising caravan distributing gifts to spectators along the route before the competition?