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Unaided awareness of Namingright sponsors of cycling teams im Zeitverlauf
The time series tracks how unaided awareness of cycling team naming-right sponsors shifts between 2025 and 2026 — Telekom, BORA, Red Bull and Lidl.
FREE
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
03/24/2023 - 07/20/2026
Survey country
Survey country
Germany
Sample
Sample
Total n=985 interested in cycling (top 2 on 4-point scale), on 03/24/2023 (n=508) and 07/20/2026 (n=477)
Question
Question
Which company/ brand names spontaneously come to mind when you think of well-known teams in bicycle racing (current or former)?