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Preferred purchase of products/ services from Namingright sponsors of cycling teams over products/ services from other manufacturers
The survey ranks cycling team naming-right sponsors by purchase preference likelihood — from Bora and hansgrohe down to Quick-Step.
The survey ranks cycling team naming-right sponsors by purchase preference likelihood — from Bora and hansgrohe down to Quick-Step.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2023 - 03/25/2023
Survey country
Survey country
Germany
Sample
Sample
n=450 interested in cycling (top 2 on 4-point scale), and connoisseurs of the respective brand
Question
Question
How likely is it that you would prefer the products/ services of the indicated companies/ brands over products/ services of other manufacturers when making a purchase (given the same price and performance)? ( aided answers)