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Fit of selected Namingright sponsors of cycling teams
The survey compares perceived sponsorship fit across 13 naming-right partners in cycling — from Quick-Step and BORA to B&B Hotels.
The survey compares perceived sponsorship fit across 13 naming-right partners in cycling — from Quick-Step and BORA to B&B Hotels.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2023 - 03/25/2023
Survey country
Survey country
Germany
Sample
Sample
n=455 interested in cycling (top 2 on 4-point scale), and connoisseurs of the respective brand
Question
Question
How well do you think the following companies/brands fit cycling teams? ( aided answers)