Industry/Beverages · own primary research

    Beverages
    in sponsorship.
    Measured.

    Anyone evaluating sponsorship rarely starts with the sport — they start with their own industry. The ONE8Y Database measures how the beverage industry is perceived in sport: sponsorship impact, brand awareness, willingness to pay and brand fit — across all sports and over time.

    Own researchRepresentativeFilterable by marketExpanded weekly
    In the database · as of September 2026
    541analyses related to the industry
    View all analyses →
    From the latest survey

    What the data shows.

    40%Krombachermost-drunk beer brand among football enthusiasts
    41%pay morefor beer brands that sponsor their club
    +3 pointsKrombacher in four monthswhile Beck’s falls from 42 to 37%

    In the beer market among football enthusiasts, the lead changed hands within four months — measured, not estimated.

    Source & methodologyONE8Y Database. Beer brand consumption: April to July 2026, n = 1,787 football enthusiasts who occasionally drink beer (n = 986 in April, n = 801 in July). Willingness to pay: July 2026, n = 912 football enthusiasts with a favourite club.
    Section 01

    Sponsorship impact

    177 analyses in which the beverages industry is measured — across all sports.

    Section 02

    Brands & awareness

    21 analyses in which the beverages industry is measured — across all sports.

    Section 03

    Purchasing behaviour & consumption

    15 analyses in which the beverages industry is measured — across all sports.

    Section 04

    Target groups & profiles

    5 analyses in which the beverages industry is measured — across all sports.

    Section 05

    Further analyses

    2 analyses in which the beverages industry is measured — across all sports.

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