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Sponsorship impact funnel for club sponsorships in soccer by product category
The survey differentiates how soccer club sponsorships convert — from brand preference to premium willingness to actual purchase.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/13/2026 - 07/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=912 people interested in soccer (top 2 on 4-point scale) with a favourite soccer club, of which n=562 Bundesliga fans and n=302 2. Bundesliga fans
Question
Question
How likely would you be to choose the sponsor when offers are equivalent?; Would you be willing to pay more for a sponsor brand?; Have you ever bought a product because it was a sponsor of your favourite soccer club?