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Purchases of brands due to their sponsorship of the favourite football club by product category
The survey breaks down how sponsorship-driven purchases differ across product categories among Bundesliga and 2. Bundesliga fans.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/13/2026 - 07/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=912 people interested in soccer (top 2 on 4-point scale) with a favourite soccer club, of which n=562 Bundesliga fans and n=302 2. Bundesliga fans
Question
Question
In which of the following product categories have you ever bought a product or brand, specifically because it was a sponsor of your favourite soccer club?