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Impact of Sponsorship on Purchasing Decisions by Product Category in a age group comparison
The survey differentiates how soccer team sponsorship sways purchase intent across age groups — from 14–29 to 50+ — in sporting goods, beer, and insurance.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,512 people interested in soccer (top 2 on 4-point scale), with n=326 14–29 yrs., n=672 30–49 yrs. and n=514 50+ yrs.
Question
Question
Please estimate for the following product categories: To what extent would sponsorship of your favorite soccer team influence your purchasing decision?