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Preference for the favourite club's sponsor with an equivalent offer by product category
The survey compares sponsor preference across product categories — from sports merchandise to beer — among soccer fans, Bundesliga and 2. Bundesliga fans.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
07/13/2026 - 07/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=912 people interested in soccer (top 2 on 4-point scale) with a favourite soccer club, of which n=562 Bundesliga fans and n=302 2. Bundesliga fans
Question
Question
Imagine two providers offer you a product equivalent in price, quality and performance. One of them is a sponsor of your favourite soccer club. How likely is it that you would choose the sponsor in the following product categories?