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Perception and influence on the purchasing decision of Powerade due to its activation at the UEFA EURO 2024
The survey quantifies how Powerade's UEFA EURO 2024 activation — pitch-side, press conferences, retail — converted brand perception into sports drink purchase decisions.
The survey quantifies how Powerade's UEFA EURO 2024 activation — pitch-side, press conferences, retail — converted brand perception into sports drink purchase decisions.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=864 people interested in soccer (top 2 on 4-point scale) who did follow the UEFA EURO 2024 of which n=186 people perceived Powerade in the context of the UEFA EURO 2024
Question
Question
Have you recently noticed advertising for the Powerade brand in the context of UEFA EURO 2024?; Where have you noticed advertising for the Powerade brand in the context of the UEFA EURO 2024? (multiple answers possible; aided answers); You have indicated that you perceived Powerade as a sponsor/partner of the UEFA EURO 2024. Did this influence your decision to purchase Powerade over another sports drink?