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Acceptance of selected forms of advertising in sports among fans of selected sports
The survey contrasts ad format tolerance across soccer, handball, basketball and volleyball fans — from tricot ads to pop-up advertising.
The survey contrasts ad format tolerance across soccer, handball, basketball and volleyball fans — from tricot ads to pop-up advertising.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/01/2022 - 08/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=651 soccer fans, compared to n=170 handball fans, n=136 basketball fans, n=120 volleyball fans (top 2 on 4-point scale)
Question
Question
Please indicate to what extent the listed forms of advertising bother you or not. (Multiple answers possible; aided answers)