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Acceptance of selected forms of advertising in sports among sponsoring supporters
The survey compares ad format acceptance between sports fans and sponsoring supporters — from perimeter boards and jersey ads to pop-up and influencer formats.
The survey compares ad format acceptance between sports fans and sponsoring supporters — from perimeter boards and jersey ads to pop-up and influencer formats.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/01/2022 - 08/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=1,033 interested in sports (top 2 on 4-point scale), compared to n=470 sponsoring supporters (top 1 on 3-point scale)
Question
Question
Please indicate to what extent the listed forms of advertising bother you or not. (Multiple answers possible; aided answers)