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Perception and influence on the purchase decision for Coca-Cola Zero Sugar through activation at the UEFA EURO 2024
The survey quantifies how Coca-Cola Zero Sugar activation at UEFA EURO 2024 translated into purchase decisions — across TV stadium boards, social media and retail.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/28/2024 - 07/30/2024
Survey country
Survey country
Germany
Sample
Sample
n=1.026 people interested in soccer (top 2 on 4-point scale) of which n=319 perceived Coca-Cola Zero Sugar as a sponsor/partner of the UEFA EURO 2024
Question
Question
Have you recently noticed advertising for the Coca-Cola Zero Sugar brand in the context of the UEFA EURO 2024?; Where have you noticed advertising for the Coca-Cola Zero Sugar brand in the context of the UEFA EURO 2024?; Did this make you decide to buy a Coca-Cola Zero Sugar instead of another soft drink? (multiple answers possible; aided answers)