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Average consumption of alcoholic beverages per festival day
The survey breaks down festival-day alcohol consumption across key segments — Gen Z, Best Agers 55+ and sports-interested audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,346 total population surveyed, who visit festivals and consume alcohol with n=1,114 people interested in sports (top 2 on a 4-point scale), n=402 Gen Z and n=132 best agers 55+
Question
Question
How many alcoholic drinks do you consume on average per festival day? (aided answers)