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Average consumption of beer per festival day in a target group comparison
The survey compares beer consumption per festival day across total population, sports-interested fans, Gen Z and Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=958 total population surveyed, who visit festivals and drink beer with n=802 people interested in sports (top 2 on 4-point scale), n=248 Gen Z and n=108 Best Ager 55+
Question
Question
How many beers do you consume on average per festival day?