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Popularity of selected types of alcoholic beverages at festivals
The survey breaks down how festival drink preferences diverge across Gen Z, Best Agers and sports-interested audiences — beer, spirits and cider compared.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,658 total population surveyed, who visit festivals with n=1,344 people interested in sports (top 2 on 4-point scale), n=502 Gen Z and n=176 Best Ager 55+
Question
Question
Which alcoholic drinks do you prefer to consume at festivals? (Aided answers; multiple answers possible)