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Preferred beer brands for soccer consumption
The survey tracks how beer brand preferences for soccer viewing have shifted between December 2023 and July 2024 — Krombacher, Bitburger and Beck's leading.
The survey tracks how beer brand preferences for soccer viewing have shifted between December 2023 and July 2024 — Krombacher, Bitburger and Beck's leading.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/23/2023 - 07/05/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,610 people interested in soccer (top 2 on 4-point scale), who consume beer while watching soccer, on 12/23/2023 (n=1,022) and on 07/05/2024 (n=588)
Question
Question
What is your favorite brand of beer to drink during a soccer match? (multiple answers possible; aided answers)