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Sales funnel of selected beer brands among people interested in sports
The survey maps how awareness, consumption and first-choice preference diverge across 32 beer brands among sports-interested consumers — from Beck's to Pfungstädter.
The survey maps how awareness, consumption and first-choice preference diverge across 32 beer brands among sports-interested consumers — from Beck's to Pfungstädter.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/15/2023 - 05/16/2023
Survey country
Survey country
Germany
Sample
Sample
n=2,334 interested in sports (top 2 on 4-point scale)
Question
Question
Which of these beer brands do you know or have you heard of? Which of the following beer brands have you ever drunk? Which brand of beer would you choose if you could only drink one brand of beer? (aided answers)