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Consumption of selected beer brands in the past 3 months among people interested in sports
The survey compares beer brand consumption among sports fans by discipline — soccer, handball, basketball and motorsports vs. occasional drinkers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/30/2026 - 04/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,472 respondents, who occasionally or drink beer, with n=1,158 people interested in sports (top 2 on 4-point scale), n=986 people interested in soccer (top 2 on 4-point scale), n=606 people interested in handball (top 2 on 4-point scale), n=620 people interested in basketball (top 2 on 4-point scale), n=658 people interested in motorsports (top 2 on 4-point scale)
Question
Question
Which of the following beer brands have you personally consumed in the past 3 months? (multiple answers possible; aided answers)