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Aided awareness of beer brands over time
The time series tracks how aided awareness of 20 German beer brands has shifted between April and July 2026 — Krombacher, Beck's and Paulaner leading.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/30/2026 - 07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=3,577 total population surveyed, on 04/01/2026 (n=1,920) and on 07/20/2026 (n=1,657)
Question
Question
Which of the following beer brands are you familiar with – regardless of whether you drink beer or not? (multiple answers possible; aided answers)