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Aided awareness of beer brands among people interested in sports
The survey compares aided beer brand awareness across sports fan segments — soccer, handball, basketball and motorsports — from Krombacher to Riegele.
The survey compares aided beer brand awareness across sports fan segments — soccer, handball, basketball and motorsports — from Krombacher to Riegele.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/30/2026 - 04/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,920 total population surveyed, with n=1,416 people interested in sports (top 2 on 4-point scale), n=1,158 people interested in soccer (top 2 on 4-point scale), n=680 people interested in handball (top 2 on 4-point scale), n=700 people interested in basketball (top 2 on 4-point scale), n=748 people interested in motorsports (top 2 on 4-point scale)
Question
Question
Which of the following beer brands are you familiar with – regardless of whether you drink beer or not? (multiple answers possible; aided answers)