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Aided awareness and consumption of selected beer brands involved in sports
The survey compares aided sports sponsorship awareness against actual consumption across 30+ German beer brands — from Krombacher and Beck's to Augustiner.
The survey compares aided sports sponsorship awareness against actual consumption across 30+ German beer brands — from Krombacher and Beck's to Augustiner.
FREE
Source
Source
ONE8Y
Survey period
Survey period
05/15/2023 - 05/16/2023
Survey country
Survey country
Germany
Sample
Sample
n=2,252 interested in sports (top 2 on 4-point scale)
Question
Question
Which of the following beer brands have you ever noticed as a sponsor/partner in sports?; Which of the following beer brands have you ever drunk? (Multiple answers possible; aided answers)