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Awareness of selected beer brands in sports over time
The time series tracks how sports sponsorship awareness has shifted for over 30 German beer brands — from Krombacher to Augustiner — between 2023 and 2025.
The time series tracks how sports sponsorship awareness has shifted for over 30 German beer brands — from Krombacher to Augustiner — between 2023 and 2025.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/16/2023 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=4,084 people interested in sports (top 2 on 4-point scale), on 05/16/2023 (n=2,252) and on 06/25/2025 (n=1,832) (multiple answers possible; aided answers)
Question
Question
Which of the following beer brands have you noticed as sponsors/partners in sports?