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Preferred beer brands while watching live sports among people interested in selected sports
The survey breaks down beer brand preferences during live sports viewing across soccer, golf, athletics and cycling fans — Krombacher, Beck's and Bitburger lead.
The survey breaks down beer brand preferences during live sports viewing across soccer, golf, athletics and cycling fans — Krombacher, Beck's and Bitburger lead.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=611 people interested in sports (top 2 on 4-point scale), who consume beer, compared with n=555 people interested in soccer, n=136 people interested in golf, n=357 people interested in athletics and n=287 people interested in cycling (top 2 on 4-point scale)
Question
Question
Which brands of beer do you prefer to drink while watching live sporting events? (multiple answers possible; aided answers)