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Preferred products for consumption during the FIFA World Cup 2026
The survey breaks down preferred FIFA World Cup 2026 snack and drink consumption by gender — salty snacks, beer and energy drinks across male vs. female fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/16/2026 - 03/19/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,507 people interested in soccer (top 2 on 4-point scale), with n=925 male and n=582 female
Question
Question
Which of the following products are you likely to consume during the matches of the 2026 FIFA World Cup? (multiple answers possible; aided answers)