Industry/Telecommunications · own primary research

    Telecommunications
    in sponsorship.
    Measured.

    Anyone evaluating sponsorship rarely starts with the sport — they start with their own industry. The ONE8Y Database measures how the telecommunications industry is perceived in sport: sponsorship impact, brand awareness, willingness to pay and brand fit — across all sports and over time.

    Own researchRepresentativeFilterable by marketExpanded weekly
    In the database · as of September 2026
    358analyses related to the industry
    View all analyses →
    From the latest survey

    What the data shows.

    42%pay morefor telecom brands that sponsor their club
    25%Vodafonecustomer share among sports enthusiasts, up from 21% in 2023
    47%among 2. Bundesliga fanshighest willingness to pay across the leagues

    Telecommunications is ahead of beverages and insurance in willingness to pay — and the market is visibly moving.

    Source & methodologyONE8Y Database. Mobile providers: February 2023 to October 2025, a total of n = 2,160 sports enthusiasts (n = 1,084 in 2023, n = 1,076 in 2025). Willingness to pay: July 2026, n = 912 football enthusiasts with a favourite club, of whom n = 562 Bundesliga fans and n = 302 2. Bundesliga fans.
    Section 01

    Sponsorship impact

    181 analyses in which the telecommunications industry is measured — across all sports.

    Section 02

    Brands & awareness

    8 analyses in which the telecommunications industry is measured — across all sports.

    Section 03

    Purchasing behaviour & consumption

    15 analyses in which the telecommunications industry is measured — across all sports.

    Section 04

    Target groups & profiles

    5 analyses in which the telecommunications industry is measured — across all sports.

    Section 05

    Further analyses

    11 analyses in which the telecommunications industry is measured — across all sports.

    More ways in

    Other industries and sports.

    The ONE8Y Database is tagged by 26 industries, 108 sports, 76 markets and 31 topics.

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    ONE8Y GmbH · Global Sports Data & Advisory · Wiesbaden

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