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Evaluation of brand perception through brand communication
The survey measures how brand communication shapes emotional response — from very positive to negative sentiment across message recipients.
The survey measures how brand communication shapes emotional response — from very positive to negative sentiment across message recipients.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=948 people interested in sports (top 2 on 4-point scale), who have shared contact data with companies or organizations in the past 12 months
Question
Question
How positive was your feeling toward the brand when receiving these messages?