Environments with high openness to brand communication in a target group comparison

Source

ONE8Y

Survey period

10/22/2025 - 10/23/2025

Survey country

Germany

Sample

n=948 people interested in sports (top 2 on 4-point scale), who have shared contact data with companies or organizations in the past 12 months, with n=424 people interested in volleyball (top 2 on 4-point scale)

Question

In which environments are you generally most open to brand communication? (multiple answers possible; aided answers)

More Statistics

Willingness to share data again in sports contexts and likelihood of reacting to emotional communication view
Evaluation of brand perception through brand communication view
Willingness to share personal data across different contact and communication contexts view
Occasions and points of contact for sharing personal data with brands or companies in a target group comparison view
Activity behavior and influence of the original communication context view

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Environments with high openness to brand communication in a target group comparison

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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