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Environments with high openness to brand communication in a target group comparison
The survey compares brand communication receptivity across environments — leisure, sports and e-commerce — between sports fans and volleyball fans.
The survey compares brand communication receptivity across environments — leisure, sports and e-commerce — between sports fans and volleyball fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=948 people interested in sports (top 2 on 4-point scale), who have shared contact data with companies or organizations in the past 12 months, with n=424 people interested in volleyball (top 2 on 4-point scale)
Question
Question
In which environments are you generally most open to brand communication? (multiple answers possible; aided answers)