Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Environments with high openness to brand communication in a target group comparison
The survey compares brand communication receptivity across environments — contrasting Gen Z, sports-interested audiences and Best Agers 55+.
The survey compares brand communication receptivity across environments — contrasting Gen Z, sports-interested audiences and Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=948 people interested in sport (top 2 on 4-point scale) who have shared contact details with companies and organizations in the past 12 months, including n=344 Gen Z and n=136 Best Agers 55+
Question
Question
In which environments are you generally most open to brand communication?