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Openness to using a personal AI shopping agent in a target group comparison
The survey compares AI shopping agent openness across Gen Z sports fans, general sports audiences and Best Agers — revealing a clear generational divide.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/29/2026 - 02/02/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,540 total population surveyed, of which n=1,876 people interested in sports (top 2 on 4-point scale), with n=488 Gen Z (up to 30 yrs.) and n=462 Best Ager (55+ yrs.)
Question
Question
Could you generally imagine using a personal AI shopping agent that supports you with online shopping?