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Occasions and points of contact for sharing personal data with brands or companies in a target group comparison


The survey breaks down where sports-interested consumers last shared contact data — from online forms and social media to sponsorship activations and live events.
The survey breaks down where sports-interested consumers last shared contact data — from online forms and social media to sponsorship activations and live events.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


10/22/2025 - 10/23/2025

Survey country

Survey country


Germany

Sample

Sample


n=1,138 total population, who have shared contact data with companies or organizations in the past 12 months, with n=948 people interested in sports (top 2 on 4-point scale)

Question

Question


You have indicated that you have provided your contact details to at least one brand, organization, or company in the last 12 months. In what context did you last provide your contact details? (multiple answers possible; aided answers)

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