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Reasons for sharing personal contact data in a target group comparison
The survey contrasts why people share personal data — with product interest dominating among Best Agers 55+ while Gen Z leans toward brand trust.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=948 people interested in sport (top 2 on 4-point scale) who have shared contact details with companies and organizations in the past 12 months, including n=344 Gen Z and n=136 Best Agers 55+
Question
Question
Which reasons played a role in your decision to share your data? (Multiple answers possible; aided answers)