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Perceived involvement in a community or special event in a target group comparison
The survey compares how deeply community belonging was felt across sport fans, Gen Z and Best Agers 55+ — with stark generational divergence.
The survey compares how deeply community belonging was felt across sport fans, Gen Z and Best Agers 55+ — with stark generational divergence.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=948 people interested in sport (top 2 on 4-point scale) who have shared contact details with companies and organizations in the past 12 months, including n=344 Gen Z and n=136 Best Agers 55+
Question
Question
How strongly did you feel like part of a community or a special experience?