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Quality and reliability of the shared personal data in a target group comparison
The survey compares data quality self-assessments across sports fans, Gen Z and Best Agers 55+ — revealing a sharp honesty gap between generations.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=948 people interested in sport (top 2 on 4-point scale) who have shared contact details with companies and organizations in the past 12 months, including n=344 Gen Z and n=136 Best Agers 55+
Question
Question
How complete and honest was the information you provided?