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Awareness of the purpose of data usage when providing personal information
The survey breaks down how consciously consumers considered data usage purposes — comparing the general population against sport-interested audiences.
The survey breaks down how consciously consumers considered data usage purposes — comparing the general population against sport-interested audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,138 total population surveyed who have shared contact details with companies and organizations in the past 12 months, including n=948 people interested in sport (top 2 on 4-point scale)
Question
Question
How consciously did you think about the purpose of data usage?