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Willingness to share data again in sports contexts and likelihood of reacting to emotional communication
The survey compares willingness to reshare personal data in sports contexts against responsiveness to emotionally framed campaigns — from undecided to very likely.
The survey compares willingness to reshare personal data in sports contexts against responsiveness to emotionally framed campaigns — from undecided to very likely.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=948 people interested in sports (top 2 on 4-point scale), who have shared contact data with companies or organizations in the past 12 months
Question
Question
How likely is it that you will share your data again in a sports-related context in the future? How likely is it that you will respond to an email or campaign if it comes from an emotional context (e.g., sports, music, experience)?