Willingness to share data again in sports contexts and likelihood of reacting to emotional communication

Source

ONE8Y

Survey period

10/22/2025 - 10/23/2025

Survey country

Germany

Sample

n=948 people interested in sports (top 2 on 4-point scale), who have shared contact data with companies or organizations in the past 12 months

Question

How likely is it that you will share your data again in a sports-related context in the future? How likely is it that you will respond to an email or campaign if it comes from an emotional context (e.g., sports, music, experience)?

More Statistics

Willingness to share personal data across different contact and communication contexts view
Environments with high openness to brand communication in a target group comparison view
Likelihood of responding to follow-ups across different communication channels view
Evaluation of brand perception through brand communication view
Receipt, frequency, and relevance of brand communication after data entry view

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Willingness to share data again in sports contexts and likelihood of reacting to emotional communication

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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