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Likelihood of responding to follow-ups across different communication channels
The survey compares follow-up response likelihood across six channels — from sports sponsorship activities to social media ads, POS and newsletters.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=948 people interested in sports (top 2 on 4-point scale), who have shared contact data with companies or organizations in the past 12 months
Question
Question
How likely do you think you are to respond to follow-ups from these channels?