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Activity behavior and influence of the original communication context
The survey quantifies how sports communication drives post-exposure behavior — from website visits and purchases to campaign participation over six months.
The survey quantifies how sports communication drives post-exposure behavior — from website visits and purchases to campaign participation over six months.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=948 people interested in sports (top 2 on 4-point scale), who have shared contact data with companies or organizations in the past 12 months
Question
Question
As a result of the communication, did you actively do anything in the past 6 months (Multiple answers possible; aided answers)?; How strongly did the original context (e.g., sports event) influence your willingness to respond?