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Activity behavior and influence of the original communication context



Source

Source


ONE8Y

Survey period

Survey period


10/22/2025 - 10/23/2025

Survey country

Survey country


Germany

Sample

Sample


n=948 people interested in sports (top 2 on 4-point scale), who have shared contact data with companies or organizations in the past 12 months

Question

Question


As a result of the communication, did you actively do anything in the past 6 months (Multiple answers possible; aided answers)?; How strongly did the original context (e.g., sports event) influence your willingness to respond?

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