Impact of sports-related emotions on the perception of involved brands

Source

ONE8Y

Survey period

11/10/2025 - 11/11/2025

Survey country

Germany

Sample

n=1,116 people interested in sport (top 2 on 4-point scale) with n=930 people interested in soccer (top 2 on 4-point scale), n=435 people interested in volleyball (top 2 on 4-point scale) and n=245 people interested in golf (top 2 on 4-point scale)

Question

To what extent do you associate positive emotions from sport with brands active there (e.g. sponsors, outfitters, event organizers)?

More Statistics

Impact of the sports context on brand likability view
Effect of emotional brand communication on buying behavior view
Level of additional willingness to pay when a brand creates emotional appeal view
Effect of emotional brand communication on acceptable price increases view
Assessment of the credibilty of sports-related brand communication view

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Impact of sports-related emotions on the perception of involved brands

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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