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Impact of sports-related emotions on the perception of involved brands
The survey quantifies how strongly sports emotions transfer to brand perception — contrasting golf and volleyball fans against soccer and general sport audiences.
The survey quantifies how strongly sports emotions transfer to brand perception — contrasting golf and volleyball fans against soccer and general sport audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/10/2025 - 11/11/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,116 people interested in sport (top 2 on 4-point scale) with n=930 people interested in soccer (top 2 on 4-point scale), n=435 people interested in volleyball (top 2 on 4-point scale) and n=245 people interested in golf (top 2 on 4-point scale)
Question
Question
To what extent do you associate positive emotions from sport with brands active there (e.g. sponsors, outfitters, event organizers)?