Level of additional willingness to pay when a brand creates emotional appeal

Source

ONE8Y

Survey period

11/10/2025 - 11/11/2025

Survey country

Germany

Sample

n=536 total population surveyed which have a higher willingness to pay, including n=449 people interested in sport (top 2 on 4-point scale), n=384 people interested in soccer (top 2 on 4-point scale), n=228 people interested in cycling (top 2 on 4-point scale) and n=152 people interested in golf (top 2 on 4-point scale)

Question

You have indicated a higher willingness to pay. By what percentage would you be willing to pay more if a brand appeals to you emotionally?

More Statistics

Effect of emotional brand communication on acceptable price increases view
Impact of sports-related emotions on the perception of involved brands view
Effect of emotional brand communication on buying behavior view
Impact of the sports context on brand likability view
Users' willingness to recommend among users of a brand that appeals emotionally view

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Level of additional willingness to pay when a brand creates emotional appeal

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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