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Impact of the sports context on brand likability
The survey quantifies how sports context lifts brand likability across general sport fans, soccer fans and golf fans.
The survey quantifies how sports context lifts brand likability across general sport fans, soccer fans and golf fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/10/2025 - 11/11/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,116 people interested in sport (top 2 on 4-point scale), n=930 people interested in soccer (top 2 on 4-point scale), and n=245 people interested in golf (top 2 on 4-point scale)
Question
Question
How much does the sports context increase your sympathy for brands that are active there?