Impact of the sports context on brand likability

Source

ONE8Y

Survey period

11/10/2025 - 11/11/2025

Survey country

Germany

Sample

n=1,116 people interested in sport (top 2 on 4-point scale), n=930 people interested in soccer (top 2 on 4-point scale), and n=245 people interested in golf (top 2 on 4-point scale)

Question

How much does the sports context increase your sympathy for brands that are active there?

More Statistics

Impact of sports-related emotions on the perception of involved brands view
Level of additional willingness to pay when a brand creates emotional appeal view
Assessment of the credibilty of sports-related brand communication view
Areas in which advertising is perceived as especially emotional view
Effect of emotional brand communication on acceptable price increases view

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Impact of the sports context on brand likability

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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