Effect of emotional brand communication on acceptable price increases

Source

ONE8Y

Survey period

11/10/2025 - 11/11/2025

Survey country

Germany

Sample

n=1,116 people interested in sport (top 2 on 4-point scale), n=930 people interested in soccer (top 2 on 4-point scale), n=578 people interested in basketball (top 2 on 4-point scale) and n=245 people interested in golf (top 2 on 4-point scale)

Question

How strongly does emotional advertising influence your willingness to pay (i.e. to pay more for a product)?

More Statistics

Assessment of the credibilty of sports-related brand communication view
Impact of the sports context on brand likability view
Level of additional willingness to pay when a brand creates emotional appeal view
Areas in which advertising is perceived as especially emotional view
Impact of sports-related emotions on the perception of involved brands view

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Effect of emotional brand communication on acceptable price increases

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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