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Effect of emotional brand communication on acceptable price increases
The survey quantifies how emotional advertising shifts willingness to pay across sport audiences — from soccer fans to golf enthusiasts.
The survey quantifies how emotional advertising shifts willingness to pay across sport audiences — from soccer fans to golf enthusiasts.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/10/2025 - 11/11/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,116 people interested in sport (top 2 on 4-point scale), n=930 people interested in soccer (top 2 on 4-point scale), n=578 people interested in basketball (top 2 on 4-point scale) and n=245 people interested in golf (top 2 on 4-point scale)
Question
Question
How strongly does emotional advertising influence your willingness to pay (i.e. to pay more for a product)?