Assessment of the credibilty of sports-related brand communication

Source

ONE8Y

Survey period

11/10/2025 - 11/11/2025

Survey country

Germany

Sample

n=1,116 people interested in sport (top 2 on 4-point scale), n=930 people interested in soccer (top 2 on 4-point scale), n=476 people interested in icehockey and n=245 people interested in golf (top 2 on 4-point scale)

Question

How credible do you find brands that advertise or sponsor in the sports environment?

More Statistics

Effect of emotional brand communication on acceptable price increases view
Impact of the sports context on brand likability view
Level of additional willingness to pay when a brand creates emotional appeal view
Areas in which advertising is perceived as especially emotional view
Effect of emotional brand communication on buying behavior view

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Assessment of the credibilty of sports-related brand communication

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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