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Assessment of the credibilty of sports-related brand communication
The survey compares brand credibility in sports sponsorship across fan groups — soccer, ice hockey and golf audiences side by side.
The survey compares brand credibility in sports sponsorship across fan groups — soccer, ice hockey and golf audiences side by side.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/10/2025 - 11/11/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,116 people interested in sport (top 2 on 4-point scale), n=930 people interested in soccer (top 2 on 4-point scale), n=476 people interested in icehockey and n=245 people interested in golf (top 2 on 4-point scale)
Question
Question
How credible do you find brands that advertise or sponsor in the sports environment?